Htech has announced a strategic partnership with nStore, a participant in the Open Network for Digital Commerce (ONDC) Network, in India. This collaboration will make HTech’s full range of Honor devices, including smartphones, smartwatches, and earphones, accessible to customers across India via the Paytm app. This move marks a significant expansion in HTech’s distribution strategy, leveraging the growing reach of the ONDC Network.
Honor devices to be available nStore
For those who don’t know, ONDC is an initiative by the Department for Promotion of Industry and Internal Trade (DPIIT) of the Government of India. It aims to democratize and revolutionize the e-commerce landscape in the country. Unlike traditional e-commerce platforms where buyers and sellers are confined to a single platform, ONDC creates an open network. This allows buyers to discover products and services from a wide range of sellers across different platforms, and vice versa.
HTech’s partnership with ONDC means customers can easily purchase Honor products such as the Honor Choice Earbuds X5, Honor Choice Watch, and the Honor X9b, along with upcoming models (probably the Honor 200 and Honor 200 Pro) through the ONDC Network. Madhav Sheth, CEO of HTech, expressed confidence that this partnership will enhance the company’s reach and meet the local needs of their customers by providing access to cutting-edge features and capabilities across their product lineup.
The collaboration with nStore, which empowers sellers to utilize the benefits of the ONDC Network, is expected to unlock new growth opportunities and drive innovation. Pradeep K Sampath, CEO of nStore, highlighted that the partnership is aimed at leveraging technology to widen access and improve supply chain efficiencies, enabling brands to connect seamlessly with consumers.
In related news, Honor will unveil the Honor 200 and 200 Pro for the global market on June 12. These devices are equipped with the Snapdragon 7 Gen 3 and Snapdragon 8s Gen 3 chipsets, respectively. The new initiative by HTech comes at a time when the company prepares to launch the highly anticipated Honor 200 and Honor 200 Pro in India. The availability of these new models on the ONDC Network could significantly boost their market penetration, making it easier for customers to purchase the latest devices.
